See Chic

See Chic was an e-commerce platform specializing in the online retail of contact lenses and sunglasses in Singapore. The company commenced operations in November 2015, targeting the eye care market with a direct-to-consumer model. See Chic's business revolved around selling branded contact lenses, such as Acuvue, FreshLook, and SofLens, directly to customers through its online store. To streamline the purchasing process, the company maintained its own inventory, which facilitated prompt delivery.

A key component of See Chic's strategy was its at-home and at-office eye examination service. The company employed optometrists who would visit clients to conduct eye tests and issue prescriptions, removing a significant barrier to purchasing contact lenses online in Singapore, where a valid prescription is required. These mobile eye tests were offered free of charge, functioning as a customer acquisition tool to drive sales on their e-commerce platform. For customers who already possessed a valid prescription, See Chic provided an online validation service. The company experienced rapid growth, partly attributed to its mobile optometrist service and a strong marketing presence on social media. In May 2015, the company, under the name Chic-Tech, secured an undisclosed amount in an Angel funding round. However, See Chic ceased operations in May 2017.

Keywords: See Chic, online contact lenses, Singapore eye care, e-commerce startup, mobile optometrist, sunglasses online, Acuvue Singapore, contact lens subscription, eye test service, direct-to-consumer eyewear, vision care platform, Chic-Tech