SecondShaadi.com
http://t.co/epDuvl3p is the No.1 matrimonial site for Indians looking for second marriage..
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| N/A | N/A | Acquisition | |
| Total Funding | 000k | ||
SecondShaadi.com operates as an online matrimonial platform specifically targeting the niche market of second marriages for divorced individuals and widowers in India. Founded in 2007 by Vivek Pahwa, Ankur Warikoo, Umang Kumar, and Bharanidharan Viswanathan, the company established itself as an early mover in this segment. The founders, several of whom are alumni of the Indian School of Business (ISB), brought serial entrepreneurial experience to the venture; for instance, Vivek Pahwa had previously founded and sold ventures like Gaadi.com and Desimartini.com, while Ankur Warikoo later went on to establish Nearbuy.
The platform's business model is centered on a freemium structure. Users can create a profile for free, but accessing advanced communication features to connect with potential partners requires a paid subscription. The company offered a tiered membership system with plans ranging from Bronze to Platinum, enabling services like personalized messaging and online chat. The portal was designed to facilitate connections by allowing users to search for profiles based on various criteria, view pictures, and express interest in potential matches. This addressed a growing societal need in India, providing a dedicated space for individuals seeking remarriage.
A significant milestone in the company's history was a legal challenge from Shaadi.com over the use of the word "shaadi" in its domain name. In September 2016, the Bombay High Court ruled in favor of SecondShaadi.com, stating that the term was generic and could not be monopolized, a decision that affirmed the company's branding. In March 2018, demonstrating its established position in the market, SecondShaadi.com was acquired by Matrimony.com, one of the largest players in the Indian online matchmaking industry. The acquisition was a strategic move by Matrimony.com to consolidate its offerings for the divorcee and widower segment, merging SecondShaadi's operations with its own platform, DivorceeMatrimony.com.
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