Seatent.com

Seatent.com, operated by Hangzhou Chengtao Network Technology Co., Ltd., was a China-based e-commerce entity established in 2014. The company positioned itself as a provider of an online platform specializing in imported maternity and baby products.

The core of its business was to supply imported goods and associated software services to small and medium-sized sellers, effectively acting as a data-driven channel connecting international suppliers with a fragmented market of smaller retailers in China. Its business model centered on sourcing and providing a wide array of international mother and baby care products at wholesale prices, leveraging bonded warehouses to manage its inventory and logistics. The company's platform, also known by the brand name "Haidai," targeted a client base that included e-commerce merchants (海淘服务商), social commerce sellers (微商), and offline retail stores, offering them a platform for sourcing and procurement.

The platform aimed to streamline the cross-border purchasing process, offering what it described as genuine imported goods under the supervision of bonded zones. News articles from the period mention a "Zhu Baojin" (朱宝金) in relation to the Haidai platform, discussing the cross-border e-commerce business model. Over its operational history, Seatent raised a total of $15.9 million in venture capital funding. However, according to PitchBook data, the company is now marked as out of business.

Keywords: Seatent, Haidai, Hangzhou Chengtao, cross-border e-commerce, maternity products, baby products, B2B platform, China import, supply chain services, wholesale e-commerce, small business sourcing, online marketplace, bonded warehouse, mother and baby care, retail procurement, data-driven channel, import logistics, Chinese market, venture-backed, e-commerce software