Seamless Toy Company

Seamless Toy Company, a Boulder-based entity founded in 2012, has been identified as a deadpooled company. The firm was established by Michael Rosenblatt, a former Apple employee, with the objective of creating toys that would empower children to build according to their imaginations. Rosenblatt's background includes serving as a New Technologies Team Leader at Apple, a Director of Enabling Technologies at Samsung, and holding degrees from Carnegie Mellon University in Robotics and Design, as well as a Master's from the MIT Media Lab.

The company's flagship product was ATOMS, a collection of smart, plug-n-play building blocks. These electronic modules, which included sensors, motors, and logic blocks, were designed to add interactive capabilities to children's creations and existing toys. The product line was intended for both children and adults to construct objects with dynamic functionalities. The business model appeared to be centered on direct-to-consumer sales and retail distribution of these electronic toy kits.

To fund its operations, Seamless Toy Company engaged in several fundraising activities. A successful Kickstarter campaign for ATOMS Express Toys in late 2013 raised $183,232 from 1,362 backers. The company also secured venture capital, raising a total of $1.14 million over two seed rounds in 2013, with investors including Founder Collective, Promus Ventures, and Elevation Partners. At one point, the team grew to 20 individuals with experience from companies like Apple, Samsung, and Tesla Motors.

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