Seamless Receipts

Seamless Receipts began as a service to facilitate the issuance of electronic receipts for in-store purchases. The company expanded its platform to become a comprehensive toolset for merchants. This enabled clients to perform analysis of customer purchasing habits, deliver personalized promotional offers, and cultivate customer loyalty.

The firm targeted brick-and-mortar retailers, providing them a channel to bridge their physical presence with online customer engagement. By integrating unique offers and calls-to-action directly into email receipts, Seamless Receipts created a new marketing touchpoint. The business model focused on helping physical stores drive online traffic and subsequent sales. Prominent clients utilizing this technology included Oakley, Tumi, and Burton Snowboards.

In June 2012, the New York-based startup was acquired by Sailthru, a company specializing in email and content personalization for publishers and e-commerce businesses. The acquisition was a strategic move for Sailthru to bolster its e-commerce offerings and integrate the digital receipt functionality into its broader customer communication platform. The deal involved the transfer of the entire five-person team from Seamless Receipts to Sailthru, ensuring a continuation of talent and industry knowledge. Following the acquisition, the Seamless Receipts product continued to operate, serving its existing client base without interruption while being integrated into the Sailthru family.

Keywords: eReceipts, retail analytics, customer loyalty, personalized marketing, purchase behavior, merchant tools, brick-and-mortar, email marketing, customer engagement, Sailthru acquisition