SDA SE Open Industry Solutions

SDA SE Open Industry Solutions operates as a platform and ecosystem developer, primarily serving the insurance and financial industries. The company was established as a joint venture, with its initial formation dating back to a joint venture agreement in December 2016. Its prominent backers include SIGNAL IDUNA, msg, Allianz X, Debeka, and HUK-COBURG. The company is managed by CEO Steffen Heilmann, who brings expertise in scaling business models and digital transformation.

The core of SDA SE's offering is its Service-Dominant Architecture, a scientifically-based framework that enables companies to develop and launch customized, real-time digital services. This architecture is designed to integrate with a company's existing IT systems, facilitating a smoother digital transformation without requiring a complete overhaul of legacy infrastructure. The business model is centered on a digital service platform that provides modular, reusable components, referred to as Packaged Business Capabilities or 'stacks'. Clients can select and implement these services from a catalog, similar to an app store, to build their own value propositions and digital ecosystems.

Revenue is generated through a rental model for the components of its service platform. This fee covers licensing, maintenance, and the continuous development of the modular components. This approach allows client companies to collaboratively create B2B2C business models and offer digital services to their end customers. By providing a reliable and swift way to set up service platforms, SDA SE enables clients to onboard external partners and orchestrate a wide range of digital services, ultimately aiming to accelerate digital transformation within established industries.

Keywords: digital transformation, service platform, ecosystem developer, insurtech, fintech, Service-Dominant Architecture, modular services, packaged business capabilities, B2B2C business models, platform solutions, digital services, joint venture, SIGNAL IDUNA, msg, Allianz X, Debeka, HUK-COBURG, legacy system integration, real-time services, service catalog