Scratch Music Group

Scratch Music Group operates a dual-pronged business model centered on the art of the DJ, encompassing both education and entertainment services. Founded in 2002 by CEO Rob Principe and the late, legendary Jam Master Jay of Run DMC, the company has established a significant presence in the music and events industry. Principe, a lifelong music enthusiast, was inspired to create a structured educational path for aspiring DJs, a vision that led him to partner with his childhood hero, Jam Master Jay, to lend credibility and expertise to the venture.

The company is structured into two main divisions: Scratch DJ Academy and Scratch Event DJs. The Scratch DJ Academy addresses the educational component, offering a comprehensive, multi-level curriculum for aspiring DJs and music producers. With physical locations in major US cities like New York, Miami, and Los Angeles, as well as online courses, the academy has instructed over 500,000 individuals. The curriculum is designed to take students from beginner to professional, covering everything from fundamental mixing and scratching to advanced techniques and the business of being a working DJ.

Complementing the academy is Scratch Event DJs, the talent and booking arm of the business. This division manages a vetted network of over 7,500 DJs, providing curated music experiences for a wide array of corporate clients and events. The business model focuses on B2B services, catering to major brands such as Macy’s, H&M, Google, and W Hotels, as well as professional sports teams like the Brooklyn Nets and NY Jets. Scratch Event DJs positions itself as a hassle-free solution for brands seeking to energize environments and engage customers through music, handling everything from talent booking to event execution. This division generates revenue by booking its extensive network of DJs for over 10,000 events annually across more than 35 countries.

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