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Nanjing Jianei Sports Technology Co., Ltd., operating as Jianei Sports, is a comprehensive service provider focused on youth badminton training and sports event operations. The company was founded in 2015 by Guo Siwei, a former member of the Chinese national badminton team and an Asian Youth Championship winner. After retiring from his athletic career due to injury in 2002, Guo Siwei embarked on a path of serial entrepreneurship, including founding a company that provided consulting services to telecommunications equipment manufacturers and later establishing Nanjing Maitian Sports Culture Development Co., Ltd. in 2010, which operated large-scale badminton venues and organized corporate sporting events. This extensive background in both professional sports and business management provided the foundation for Jianei Sports.

The company's core business revolves around providing sports culture services for all age groups, with a particular emphasis on youth sports education. It operates its own sports venues, which serve as authorized training bases for the Nanjing Badminton School. The business model includes organizing and planning large-scale corporate sports events, sports training, and venue rental services. Jianei Sports aims to integrate industry resources to build a sports and cultural ecosystem centered around the sport of badminton, with the goal of becoming a leader in the sector.

Keywords: youth sports training, badminton coaching, sports event management, corporate sports services, sports education, badminton venues, athlete entrepreneurship, Nanjing sports, youth athletics, sports culture.