SCI Ecommerce

SCI Ecommerce operates as a digital commerce enabler, providing end-to-end solutions for brands targeting the Southeast Asian and Chinese markets. The company was founded in 2014 by Joseph Liu Jiannan, who drew on his prior experience as a successful online seller after graduating from Nanyang Technology University. This firsthand knowledge of the challenges in gaining online traffic and converting customers inspired the transition from being a direct seller to creating a scalable e-commerce solutions platform.

Headquartered in Singapore, the firm's core business involves managing digital stores for its clients on major e-commerce platforms like Lazada, Shopee, and Alibaba's Tmall. SCI, which stands for Singapore, China, Indonesia, offers a comprehensive suite of services that includes digital marketing, content creation, customer service management, warehousing, and data analytics. This integrated model is designed to help medium to large international and local companies navigate the complexities of cross-border trade. The company serves a notable client roster that includes brands such as Unilever, Abbott, Danone, and Stanley Black & Decker.

SCI Ecommerce generates revenue through two primary streams: merchant solutions, where it assists clients in selling products online, and service subscriptions for its various e-commerce solutions. The company has demonstrated significant growth, reporting revenues of over US$100 million in 2020 and US$492.3 million in 2023. It has been profitable since 2019. In a strategic move to bolster its technological capabilities, SCI Ecommerce acquired the AI startup SEAI Technologies in June 2025. Concurrently, Lazada co-founder Magnus Ekbom was appointed as the new Group CEO, succeeding Joseph Liu, signaling a strategic shift towards integrating AI and automation into its service offerings.

Keywords: e-commerce enabler, cross-border commerce, Southeast Asia, China e-commerce, digital marketing, supply chain management, online store management, brand management, Lazada partner, Shopee partner, Tmall partner, Joseph Liu Jiannan, Magnus Ekbom, marketplace integration, social commerce, data analytics, fulfillment services, digital retail solutions, Asia trade routes, SEAI Technologies