Scanalytics, Inc.

Scanalytics, Inc., founded in 2012 by Joe Scanlin and Matt McCoy, operates as a developer of intelligent floor sensor technology designed to analyze human movement in physical spaces. The company originated from Scanlin's observation in a retail store about the lack of methods for tracking customer behavior, such as dwell time and specific interests, which led to the development of the SoleSensor. Scanlin, a U.S. Marine Corps veteran with a background in organizational behavior and applied neuroscience, co-founded the company to translate this uncaptured data into actionable insights.

The core of Scanalytics' offering is a patented smart flooring system, an underlayment that can be installed beneath various flooring types or deployed as mats over existing surfaces. This technology captures up to 100% of foot traffic, anonymously tracking metrics like occupancy, traffic patterns, dwell times, and path reconstructions. The system can differentiate between adults, children, and seniors, as well as objects like strollers and wheelchairs. This granular data is processed through proprietary algorithms and presented on a customizable dashboard, allowing clients to understand space utilization with high accuracy.

The business model is B2B, serving a diverse client base that includes commercial real estate, retail, convention centers, healthcare facilities, and educational institutions. By integrating with building management systems, the data enables clients to optimize operations in several ways. A primary application is energy efficiency; by linking real-time occupancy data to HVAC systems, buildings can reduce energy consumption by up to 35%. Other benefits include optimizing facility maintenance schedules, improving security through real-time alerts, and enhancing marketing efforts by analyzing customer engagement with specific products or displays. The company has established significant partnerships with major flooring companies like Mohawk, Mannington, and Tarkett, and has been backed by the U.S. Department of Energy.

Keywords: spatial analytics, smart flooring, occupancy sensors, foot traffic analysis, IoT, building automation, energy efficiency, retail analytics, facility management, behavioral data