sayduck

Sayduck offers a sophisticated 3D and Augmented Reality (AR) visualization platform tailored for the e-commerce sector, enabling brands to present digital twins of their products. Founded in 2012 in Helsinki, Finland, by Niklas Slotte, the company was established to bridge the gap between 2D online shopping and the tangible nature of physical products. Slotte, along with other co-founders with backgrounds in mobile ecosystems and process automation, aimed to enhance the digital shopping experience by allowing consumers to visualize products in their own space.

The company's core offering is a self-service, no-code software-as-a-service (SaaS) platform where businesses can upload, manage, and publish 3D models of their products. This platform is designed for ease of use, allowing clients to embed interactive 3D viewers directly onto their websites, often with a simple copy-paste of code. Key clients are primarily e-commerce businesses in sectors like furniture, home goods, eyewear, and fashion accessories. Sayduck also provides 3D modeling services for companies that do not have existing digital assets.

The platform's features include a 3D configurator for creating unlimited product variations in color, material, and components, and a virtual photography tool for generating consistent 2D marketing visuals. For e-commerce stores, it offers app-less AR functionality, allowing shoppers to view products in their real-world environment directly from a web browser. Integrations with major e-commerce systems like Shopify and BigCommerce are available, enabling features such as real-time updates for pricing and inventory as customers configure products. The business model is primarily B2B, generating revenue through platform subscriptions and modeling services.

Over its history, Sayduck has secured approximately $1.43 million in funding over several seed rounds from investors including Seedcamp, Arteel Ventures, and Incubasia Ventures. In July 2019, the company was acquired by the Swedish XR technology firm Bublar Group for about $1.4 million. It operated as part of The Goodbye Kansas Group from 2019 to 2023. In 2024, Sayduck partnered with The Optical Foundry, a U.S.-based holding company, to further its mission of supporting independent brands globally, with teams now in Minneapolis, Helsinki, and Vilnius. Keywords: 3D product visualization, augmented reality e-commerce, Web 3D platform, digital twin technology, 3D asset management, product configurator, virtual photography, no-code 3D viewer, app-less AR, Shopify AR partner, BigCommerce 3D, furniture visualization, virtual try-on, e-commerce SaaS, 3D rendering services, product customization tool, interactive 3D models, digital merchandising, online retail solutions, immersive commerce