Savyour

Savyour was a fintech startup that operated Pakistan's first and largest integrated consumer cashback and deals platform, which also functioned as a pay-per-sale affiliate marketing network. The company has ceased operations as of early 2025.

Launched in August 2020 by co-founders Umair Gadit and Saad Gadit, Savyour aimed to revolutionize the shopping experience for both consumers and merchants in Pakistan. Umair Gadit, who served as CEO, brought prior entrepreneurial experience from co-founding PureVPN, Gaditek, and Cloudways. The platform was created to address a gap in the market where cashback models were largely unfamiliar. Savyour's core service allowed users to earn actual cash back on purchases made through its app from a network of over 250 partner brands, including major e-commerce players like Daraz and Foodpanda. This cashback could be redeemed directly into the user's bank account or digital wallet, a key differentiator from traditional rewards programs. The platform's value proposition included a 'triple-stacked savings' feature, where cashback could be applied on top of existing deals, vouchers, and bank discounts.

The business model was based on a pay-per-sale system. Brands partnered with Savyour at no upfront cost and paid a commission only on successful sales generated through the platform. Savyour would then share a portion of this commission with the consumer as cashback, creating a cost-effective, ROI-driven marketing channel for merchants and a savings tool for shoppers. The startup targeted Pakistan's large, tech-savvy youth demographic. In November 2021, Savyour raised $3.3 million in a seed funding round co-led by Global Founders Capital and Zayn Capital, with participation from several other venture firms. This capital was intended to fuel online expansion and the development of an in-store cashback feature. At its peak, the company had processed over 200,000 orders, disbursed over 100 million Pakistani Rupees in cashback, and had users in 58 cities. Despite its initial success and achieving positive unit economics, Savyour announced the closure of its operations in February 2025, a decision made a year prior, citing the challenges of sustaining its model in a competitive market that saw the rise of alternative models like Buy Now, Pay Later (BNPL).

Keywords: cashback app, affiliate marketing, e-commerce rewards, deals platform, digital coupons, consumer savings, fintech, pay-per-sale, online shopping, customer loyalty, Pakistani startups, venture capital, financial inclusion, merchant solutions, retail technology, mobile payments, user rewards, e-commerce marketing, Saad Gadit, Umair Gadit