
SavvyCard
Platform for creating intelligent mobile business cards that create leads, convert sales and retain customers.
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Total Funding | 000k |
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Founded in 2010, SavvyCard operates as a Software-as-a-Service (SaaS) provider specializing in lead development and marketing automation, primarily for the real estate industry. The company was co-founded by CEO David Etheredge, COO Daud Power, and VP of Creative Services Lisa Nalewak. Etheredge brought a background in product and business development from roles at Disney Interactive and Hasbro Interactive. Power had extensive experience with software startups, while Nalewak came from a background in creative services and digital design, including co-founding SavvyDog Design where Etheredge was also a partner.
SavvyCard's core offering is a platform that automatically generates progressive web applications (PWAs) known as "SavvyCards" for real estate agents and their property listings. These digital cards function as mobile-first websites and digital business cards, requiring no downloads or installations from the end-user. The system integrates directly with Multiple Listing Service (MLS) data to create and update these cards automatically. This integration provides a key channel for enterprise clients such as MLSs and Realtor Associations, including a major client, the California Regional MLS, which later became an investor.
The business model includes offering a free plan with limited features and paid subscription plans starting from $15 per month for more advanced capabilities. For its enterprise clients, like real estate associations, SavvyCard provides its service as a member benefit, which can be free for the end-user agent. Revenue is also generated through its RE-Target® advertising solution, which allows businesses to place targeted ads on MLS dashboards, creating a source of non-dues revenue for the associations.
The platform offers two main types of cards: Agent SavvyCards and Property SavvyCards. Agent SavvyCards act as a central hub for an agent's business, bundling contact information, social media links, IDX property search capabilities, and lists of recommended vendors. Property SavvyCards are standalone websites for individual listings, featuring photos, property details, and maps. A key feature is "SellerShare™," which enables home sellers to easily distribute the property's SavvyCard across their own social networks. The platform is designed to capture leads, as any interaction or share notifies the agent and records contact details, functioning as a light CRM. This lead generation is a primary benefit, allowing agents to track engagement and follow up on warm referrals in real-time.
Keywords: real estate marketing, lead generation, digital business card, SaaS, progressive web app, MLS integration, marketing automation, real estate technology, proptech, lead development, agent tools, property marketing, lead capture, referral networking, social media marketing, digital marketing, RE-Target, adtech, real estate advertising, client engagement