Sauz

A consumer brand specializing in tomato-based sauces with a modern twist, targeting a new generation of shoppers. The company's product line includes a variety of pasta sauces with unique flavor combinations, such as Wild Rosemary Marinara, Cracked Pepper & Parmesan, and Brown Butter Alfredo, all made with fresh ingredients.

The business operates on a direct-to-consumer and retail model, selling its products through its own e-commerce website, getsauz.com, and in major national retailers like Target, Whole Foods, Kroger, and Sprouts. This dual-channel strategy allows the company to build a direct relationship with its customers while also leveraging the broad distribution network of established grocery chains.

Having launched in 2023, the company has already secured a significant $12 million investment, which will likely be used to expand its retail presence, increase marketing efforts, and further develop its product line. The company's focus on bold, curated flavors and its multi-channel distribution strategy position it to capture a share of the large and established pasta sauce market.

Keywords: pasta sauce, consumer goods, direct-to-consumer, retail, food production, e-commerce, grocery, specialty foods, CPG, food and beverage