Sattviko

Sattviko, founded in 2013 by Prasoon Gupta and Ankush Sharma, operates within the healthy snacking market, targeting health-conscious consumers. The company's genesis stems from the founders' personal experiences and observations while studying at IIT Roorkee; they identified a gap in the market for nutritious, traditional Indian food options for a younger, modern demographic. This led to the initial establishment of a quick-service restaurant (QSR) chain in 2014, which later pivoted towards a fast-moving consumer goods (FMCG) model focusing on packaged snacks.

The business centers on producing and distributing a range of snacks that are presented as healthier alternatives to conventional options. Sattviko's product portfolio includes items like Makhana (fox nuts) in various flavors, Khakhra chips, and other roasted snacks, all of which are gluten-free and devoid of palm oil and artificial preservatives. The company leverages traditional Indian food recipes and ingredients, adapting them to contemporary tastes and on-the-go consumption habits. The core value proposition is offering familiar flavors in a convenient, packaged format that aligns with modern wellness trends.

Initially, Sattviko's business model was a vertically integrated QSR chain, but it transitioned to focus on product distribution through various channels. The company's revenue is generated from the sale of these packaged food products. Distribution is achieved through a multi-channel approach, including placement in major retail chains such as Spencer's Retail and Big Bazaar, as well as availability on e-commerce platforms like Amazon. A significant part of their strategy also involves supplying their products to corporate clients and institutional customers, such as airlines like Indigo. This B2B and B2C model allows Sattviko to reach a broad customer base. The company secured an undisclosed amount in a pre-Series A funding round in 2018 from a group of angel investors to fuel its expansion into new markets and strengthen its distribution network.

Keywords: healthy snacks, Indian food, FMCG, Makhana, Khakhra, QSR pivot, packaged foods, B2B food supply, retail distribution, wellness products