SAMITO
Marketing Automation (SaaS) powered by Big Data with advanced personalization, recommendation system and targeting capabilities.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 Valuation: €0.0 12.1x EV/Revenue 113.9x EV/EBITDA | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 70 % | 80 % | 3 % | 21 % | (4 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (97 %) | (129 %) | (38 %) | 1 % | (127 %) | 11 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (99 %) | (130 %) | (38 %) | - | (130 %) | (5 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
SAMITO is a marketing automation company established in 2014, with its headquarters in Warsaw, Poland. The company was founded by Rafał Gawłowski and Piotr Płocharski. Gawłowski, who served as CEO and later as Chief Product Officer, brought a wealth of experience from previous roles in marketing and business development, including positions at Axel Springer Polska and Mobizzy Sp. z o.o. His academic background includes an MA in International Relations from the University of Warsaw. Co-founder Piotr Płocharski's specific background details are not as readily available, but he is noted as a key figure in the company's inception.
The firm operates in the e-commerce sector, providing a platform designed to enhance marketing efforts for online businesses. SAMITO's business model centers on a suite of tools that analyze customer behavior, enabling clients to create highly personalized marketing campaigns. By examining purchasing habits, timing, and responses to marketing messages, the platform constructs individual behavioral profiles for each customer. This data-driven approach allows for the deployment of tailored campaigns that reach consumers at the optimal moment with the most relevant message, moving beyond simple market segmentation to individual-level personalization.
The core service revolves around a platform that empowers users to improve customer experience and increase sales conversions. It allows for the creation of unique marketing campaigns that are closely aligned with customer needs. Key features include A/B testing to analyze the effectiveness of different strategies and sales suggestions derived from big data analysis. The company's solutions aim to transform store visitors into paying customers, with a stated potential to increase conversion rates by up to 20%. The platform is a funded venture, with mAccelerator.vc listed as an institutional investor.
Keywords: marketing automation, e-commerce marketing, customer behavior analysis, personalized marketing, conversion rate optimization, behavioral profiling, A/B testing, data-driven marketing, customer experience, lead nurturing, Warsaw startup, e-commerce solutions, customer journey, targeted campaigns, SaaS, mAccelerator.vc, Rafał Gawłowski, Piotr Płocharski, online retail marketing, marketing analytics