Visiblee

Visiblee, established in 2014, operates as a developer of a multichannel B2B lead generation platform. The company was founded by Olivier Piscart, Stephane Chaillou, Karin Olsson Piscart, and Olivier Candau. In November 2021, Visiblee was acquired by Altares, a specialist in B2B data.

The core of Visiblee's business is to address the common challenge of low website conversion rates in the B2B sector. It serves B2B companies that invest in digital marketing to drive website traffic but struggle to convert anonymous visitors into actionable leads. The company operates on a software-as-a-service (SaaS) model, providing its platform to clients to enhance their lead generation efforts.

Visiblee's platform is engineered to identify anonymous website visitors and transform them into qualified leads. It accomplishes this by tracking visitor behavior and enriching this data with commercial information gathered in real-time from external web sources and databases. The system uses algorithms to analyze visitor behavior and rank leads according to the client's target market, a process that includes lead scoring and segmentation. Key features of the service include visitor tracking, lead qualification, data extraction, real-time lead notifications, and analytics. The platform is designed to integrate with major CRM systems such as Salesforce, HubSpot, and Pipedrive, facilitating a smooth workflow for sales teams. By providing detailed insights into the browsing habits of potential leads, Visiblee enables sales teams to engage with prospects who have already demonstrated interest in their products or services.

Keywords: B2B lead generation, website visitor identification, lead qualification, sales intelligence, marketing automation, anonymous visitor tracking, lead scoring, SaaS, data enrichment, CRM integration, conversion rate optimization, sales acceleration, real-time leads, lead nurturing, prospecting tools, B2B marketing, account-based marketing, demand generation, sales pipeline, customer acquisition