SalesTrip

SalesTrip offers a SaaS-based platform for travel and expense management, which was notably founded in 2017 and is headquartered in London, United Kingdom. The company was established by co-founders Manoj Ganapathy and Richard Goodall. Ganapathy, who serves as the CEO, brings a wealth of entrepreneurial experience to the firm, having previously founded InvoiceIT, a billing software company that was acquired by Steelbrick and subsequently Salesforce. This background in enterprise software, particularly within the Salesforce ecosystem, is foundational to SalesTrip's core strategy. His journey includes overcoming early career challenges after moving to the UK from India, experiences which have shaped his leadership approach.

The company's core offering is an expense management and travel booking system built natively on the Salesforce platform. This integration allows businesses to manage travel and expenses in direct relation to commercial activities, such as sales meetings, marketing campaigns, and customer projects. By connecting expenditure with customer and revenue data already within Salesforce, the system enables companies to analyze the return on investment (ROI) of their business travel. The platform's features include expense tracking, travel booking, policy management, and detailed analytics, providing real-time insights into spending. This helps finance teams with more efficient cost control and automated reconciliation, reducing administrative burdens. The business model is centered on a SaaS subscription, with pricing tailored to clients' specific needs based on factors like user numbers and data volume.

SalesTrip targets companies of all sizes that utilize Salesforce and are seeking to optimize their travel and expense processes. Clients range from non-profits to medical device companies and online marketplaces across the UK, Europe, and the US. The firm has achieved significant milestones, including being recognized as one of Salesforce's most innovative partners at the 2019 Dreamforce event. In January 2021, SalesTrip announced it had raised $1.4 million in a seed funding round led by Floreat Group, bringing its total funding to approximately $3 million at the time, to support its expansion into the United States and further product development.

Keywords: expense management, travel booking system, Salesforce native app, business travel ROI, corporate spend management, T&E software, SaaS, financial analytics, cost control, policy compliance, Manoj Ganapathy, Salesforce integration, travel and expense, spend visibility, automated reconciliation, business productivity, corporate travel, enterprise software, London startup, Floreat Group