Salesnet

Salesnet emerged in 1997 as a developer of online Customer Relationship Management (CRM) software, establishing itself as a key player in the nascent software-as-a-service (SaaS) market. The company was founded by Jonathan Tang and Richard Perkett. Over its history, Salesnet secured approximately $11.1 million in funding from investors including Juniper Capital Ventures, Prism Venture Management, and Virtus Investment Partners. In May 2006, the company was acquired by RightNow Technologies, which was subsequently acquired by Oracle in 2011, making Salesnet a part of the Oracle Service Cloud.

Salesnet provides a cloud-hosted CRM solution tailored for small to medium-sized businesses in the B2B sector, designed to enhance the efficiency of sales processes. Its business model is subscription-based, offering different packages such as Express, Professional, and Enterprise on a per-user, per-month basis. The platform delivers a suite of services encompassing sales force automation, marketing automation, customer management, and project management. This integrated approach aims to provide a comprehensive user-friendly software solution. The company has also developed industry-specific editions for sectors like telecommunications, advertising/media sales, and commercial lending.

The core of Salesnet's offering is its highly configurable CRM software that does not require coding knowledge for customization. A key feature is the patented Salesnet Process Builder, an engine that allows clients to adapt workflows and smart forms to their specific operational needs. The platform includes tools for intelligent pipeline management, providing real-time information on sales opportunities and activities. Other features include visual dashboards, forecasts, reporting, lead and contact management, an email marketing platform, and document storage. For advanced customization, an XML Web Services API is available, and it supports third-party integrations. The system is accessible on both desktop and mobile devices.

Keywords: CRM, sales force automation, marketing automation, customer management, project management, SaaS, B2B software, pipeline management, lead management, contact management, cloud-hosted CRM, configurable software, workflow engine, sales process optimization, Oracle Service Cloud, RightNow Technologies, small business CRM, medium business CRM, subscription software