Sales-i

sales-i provides a revenue intelligence and sales enablement software platform designed to make sales conversations more profitable by analyzing transactional data. The company was co-founded in 2008 by Paul Black and Kevin McGirl. Black, who also served as CEO, and McGirl leveraged their backgrounds as salespeople to create a tool that addresses common challenges in the sales process.

The platform integrates with a company's existing Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems to analyze sales data, customer information, and buying behaviors. It uses AI and machine learning to identify cross-sell and upsell opportunities, detect changes in customer spending patterns, and alert sales teams to potential churn risks. The software is primarily aimed at the manufacturing, wholesale, and distribution sectors, serving small, medium, and large enterprise clients. Its business model is based on a Software-as-a-Service (SaaS) subscription.

In May 2024, sales-i was acquired by SugarCRM, a sales automation platform provider. The acquisition followed a year-long partnership between the two companies focused on enhancing B2B sales performance by combining ERP and CRM data. The merger aims to create an intelligent account management system that leverages the combined firms' expertise in AI, machine learning, and generative intelligence to help businesses maximize revenue and profitability.

Keywords: revenue intelligence, sales enablement, B2B sales, data analytics, sales analytics, customer churn prevention, ERP integration, CRM integration, sales automation, account management, cross-selling, up-selling, manufacturing sales, distribution sales, wholesale sales, sales performance, AI in sales, machine learning, generative intelligence, sales insights