Sales Hacker
Sales Hacker is largest community for salespeople backed by budget.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | $500k | Angel | |
| Total Funding | 000k | ||
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GTMnow operates as the media extension of GTMfund, an early-stage venture capital firm that invests in B2B SaaS companies. The platform emerged from the rebranding of Sales Hacker, which was originally founded by Max Altschuler in 2013. After being acquired by Outreach and operating under its umbrella for five years, Sales Hacker was re-acquired by Altschuler and GTMfund in August 2023 to be relaunched as GTMnow. This strategic move broadened the platform's focus beyond sales to encompass the entire go-to-market (GTM) spectrum, including marketing, customer success, operations, and product.
The core of GTMnow's business is to function as a media platform that provides educational and actionable content for GTM professionals, founders, and investors. It serves a global audience of B2B SaaS operators and leaders seeking to scale their companies and careers. The business model is deeply integrated with its parent VC firm, GTMfund, creating a flywheel effect where media, community, and the fund mutually support each other. The platform generates and disseminates content—such as articles, newsletters, and podcasts—that features insights from a network of over 350 veteran GTM leaders. This content not only educates its audience of over 100,000 subscribers but also showcases the expertise within the GTMfund network, which in turn attracts deal flow and limited partners to the fund.
GTMnow provides a suite of free resources aimed at go-to-market professionals. Its offerings include a weekly newsletter with deep dives on company building, a podcast featuring interviews with top GTM executives and founders, and a vast library of articles and videos covering topics from sales and marketing to AI and venture capital. The platform's unique value proposition lies in its access to the proven playbooks and real-world experiments from GTMfund's portfolio companies and extensive network of executive operators. This allows them to deliver practical, non-generic advice on navigating the complexities of revenue growth and market strategy in the modern B2B SaaS landscape.
Keywords: go-to-market, B2B SaaS, venture capital, revenue operations, sales strategy, marketing strategy, customer success, media platform, founder resources, executive insights