Saldi Privati
Runs branded products private sales in Italy and, through a joint venture, in 9 eastern european countries.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | €28.0m Valuation: €28.0m 0.7x EV/Revenue -8.4x EV/EBITDA | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | (5 %) | 3 % | (3 %) | (7 %) | 9 % | 17 % | (2 %) |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (8 %) | (13 %) | (12 %) | (3 %) | - | 4 % | 2 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (9 %) | (16 %) | (13 %) | (11 %) | - | 3 % | 3 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Established in 2007, Saldi Privati operates as a prominent online flash-sales platform within the Italian e-commerce market. The company was founded by Bruno Decker, who later sold the majority stake to Milan-based private equity firm Wise SGR in 2011. A significant milestone in the company's trajectory occurred in 2016 when the French e-commerce group Showroomprivé acquired a 100% stake in Saldi Privati for a sum of 28 million euros, with an additional earn-out based on 2018's EBITDA. This acquisition integrated Saldi Privati into a larger European network, which collectively serves over 32 million members and generates substantial revenue.
Saldi Privati's business model is centered on offering its registered members exclusive, time-limited sales events featuring products from well-known brands at competitive prices. This model creates a sense of urgency and exclusivity, encouraging repeat engagement from its user base. The platform primarily targets consumers interested in fashion, accessories, and home goods, providing a curated selection of discounted items. Revenue is generated directly from the sale of these goods through its website and mobile applications.
The service provides a digital outlet for major brands to clear excess inventory without diluting their brand value in the mainstream market. For its members, the platform offers access to a wide assortment of products from various categories, including apparel for men, women, and children, as well as footwear, accessories, and home décor. Sales events are transient, typically lasting for a few days, which necessitates frequent visits from users to capitalize on the available offers. This dynamic and constantly refreshing inventory serves as a key draw for its customer base, positioning Saldi Privati as a significant player in the off-price e-commerce sector in Italy.
Keywords: e-commerce, flash sales, online retail, fashion, off-price, apparel, accessories, home goods, member-only sales, Italian market