SailPlay
B2c marketing automation platform for retail businesses.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
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SailPlay, founded in 2012 by Leonid Shangin and Yakov Filippenko, established itself as a B2C marketing automation platform before its acquisition by Retail Rocket in July 2022. Headquartered in Moscow, with a presence in New York, the company was developed to provide businesses with a suite of tools for creating and managing customer loyalty programs. Co-founder Leonid Shangin, who served as CEO, brought a diverse background to the venture, with experience at McKinsey & Company and a Master of Business Administration from Columbia Business School.
The firm's core business revolves around a cloud-based software-as-a-service (SaaS) platform designed to enhance customer retention and lifetime value for its clients. It serves a wide range of industries, including retail, e-commerce, food and beverage, and hospitality, catering to businesses from small enterprises to large corporations. Notable clients have included Papa John's, Volkswagen, Sephora, and Crocs. SailPlay's business model is subscription-based, with tiered pricing plans such as Standard, Professional, and Enterprise to accommodate different business sizes and needs.
The platform enables businesses to build customized loyalty programs for both online and offline stores, integrating with existing customer databases. Key features include flexible bonus point systems, a built-in CRM for customer data management, and tools for personalized marketing communications via email and SMS. The platform provides analytics dashboards to track key performance indicators and offers functionalities like customer segmentation, referral programs, and gamification elements such as badges and leaderboards to drive engagement. Following its acquisition, SailPlay's technology was integrated with Retail Rocket's to create a more comprehensive system for loyalty and retention management.
Keywords: customer loyalty platform, marketing automation, B2C marketing, loyalty program management, customer retention software, CRM integration, omnichannel marketing, retail tech, e-commerce loyalty, personalized marketing, SailPlay, customer engagement, bonus points system, referral marketing, gamification, email marketing, SMS campaigns, customer analytics, Papa John's, Volkswagen, Sephora, Leonid Shangin, Yakov Filippenko, Retail Rocket acquisition