SafeWhite
closedSafeWhite has created a new way to whiten teeth.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
SafeWhite, Inc., founded in 2010 and headquartered in Columbus, Ohio, operates within the therapeutic devices sector, focusing on the development of teeth whitening technology. The company was co-founded by Mark Shary and Scott Bridgeman, with Ray Shealy, a serial entrepreneur and angel investor, serving as CEO. The initial concept for the company's product stemmed from a founder's work with fluorescent protein applications.
The company is addressing the $11 billion teeth whitening market by offering an alternative to conventional hydrogen peroxide-based products, which can cause tooth sensitivity and enamel damage. SafeWhite's core business revolves around a patented, peroxide-free teeth whitening technology that functions differently from traditional bleaching methods. Instead of removing stains, which can be an abrasive process, the technology applies a smooth, imperceptible coating to the teeth. This layer contains whitening particles that provide a brighter appearance. The formulation is described as tasteless and odorless.
This additive approach is designed to mitigate or eliminate the tooth sensitivity often associated with whitening procedures. The technology is inspired by nature, specifically studying how organisms bind to surfaces in a water-based environment, to create an adhesive that works effectively in the mouth. The company has secured two U.S. patents, along with patents in Australia, China, and South Africa, and has filings in over 40 other countries. As of 2016, SafeWhite was preparing for human in-vivo testing, initially targeting the professional dental market, including dentists and periodontists, before a potential move into the consumer market.
Keywords: teeth whitening technology, peroxide-free whitening, dental coatings, cosmetic dentistry, oral care innovation, therapeutic devices, enamel-safe whitening, tooth sensitivity reduction, biomimetic dental products, professional teeth whitening, consumer oral care, patented dental technology, Ray Shealy, Mark Shary, Scott Bridgeman, Columbus startup, oral health solutions, aesthetic dentistry, dental product development, non-bleaching teeth whitener