Safe-esteem

Safe-esteem, Inc. operates at the intersection of risk intelligence, behavioral science, and software applications to provide personal risk measurement and decision support. Officially filed as a corporation on March 22, 2019, the company was founded by Filippo Marino and Van Wilberding. Marino, the CEO, leverages over 25 years of experience in global risk management, including work with Fortune 500 companies, to address the shortcomings he observed in traditional risk models.

The company develops digital assistant technology that aims to help individuals and corporations make safer choices. Its core service provides personalized, real-time risk and safety scores across the domains of health, safety, and security. By combining artificial intelligence, big data analytics, and personalization, the platform delivers dynamic risk ratings and recommendations. The firm's flagship product, Safe-xplore, is a travel risk intelligence tool that generates tailored, city-level risk assessments considering the user's demographic profile. This service is designed for professionals in security, duty of care, aviation, travel, and executive protection.

Safe-esteem's business model targets both individuals and corporate clients, offering enterprise, small business, and individual plans. The platform generates revenue through these subscriptions, providing actionable intelligence that was previously accessible to only a select few. For individual users, the mobile app allows for the tracking and sharing of personal risk scores with family and friends. A key differentiator is the integration of cognitive-behavioral science into the user interface to improve how people perceive and react to risk information. The company aims to mitigate risk misinformation and reduce judgment biases, ultimately empowering users to navigate the world with greater confidence. To deliver its services, the company collects and utilizes location and other personal data, and may share anonymized data with third parties. Keywords: personal risk management, travel risk intelligence, risk assessment, decision support system, safety scores, security analytics, behavioral science technology, AI risk management, Safe-xplore, Filippo Marino, corporate security, duty of care, protective intelligence, risk communication, big data analytics, personal safety app, AI digital assistant, city-level risk data, executive protection tools, travel security