Safe Ag Systems

Safe Ag Systems provides a digital platform for health and safety management, specifically tailored for the agribusiness sector. The company was established in 2015 after a near-miss incident on a family farm in South Australia, which prompted the creation of a dedicated safety solution.

The venture was co-founded by the mother-daughter team of Caroline Graham and Katy Landt. This founding partnership is rooted in deep agricultural and business experience. Katy Landt, the CEO, hails from a five-generation farming family and leveraged her background as a Design Director to inform the product's design, user experience, and business strategy. Caroline Graham brings over four decades of experience in agribusiness and horticulture, coupled with 20 years in vocational education, specializing in simplifying complex safety standards for practical on-farm application. This blend of firsthand farm experience and professional expertise underpins the company's approach.

The company operates on a Software-as-a-Service (SaaS) business model, generating revenue through tiered subscription plans, including Freemium, Standard, and Professional options. This model serves a diverse client base ranging from small family farms to large agricultural enterprises and contractors across Australia, New Zealand, the UK, the USA, and Canada. Based in Adelaide, Australia, the firm replaces traditional paper-based safety manuals with an interactive system accessible via desktop and a mobile app, designed to be used directly in the field.

The platform offers a comprehensive suite of tools for managing safety and compliance. Key features include inventory management for machinery and chemicals with QR code integration, risk assessments, incident reporting, and compliance auditing. It also facilitates worker management through digital onboarding, training record maintenance with expiry alerts, and task assignment. The system is built for real-time data capture and reporting, providing features like emergency management with worker location, pre-operational safety checklists, and offline functionality for areas with poor connectivity. To ensure data security, the company has achieved ISO 27001:2022 certification.

Keywords: AgTech, farm safety management, health and safety software, SaaS, agricultural compliance, risk assessment tool, digital safety checklists, agricultural operations, WHS management, OHS, inventory management, contractor management, emergency management, worker onboarding, farm auditing, compliance reporting, agribusiness technology, livestock management, horticulture safety, grain farming