SadaPay is a Pakistan-based fintech startup that offers a digital wallet and Mastercard debit card to its users. The company operates in the financial services market, primarily serving individuals who need a convenient and secure way to manage their money. The business model of SadaPay revolves around providing a platform for users to easily request funds, top up mobile balance, manage remittances, and make payments to over 900 billers.

The company's digital wallet and debit card are both physical and virtual, providing flexibility to users. The sign-up process is quick and straightforward, requiring only a selfie, a CNIC (Computerized National Identity Card), and a few clicks. For international users, a mobile number and a NICOP (National Identity Card for Overseas Pakistanis) or POC (Pakistan Origin Card) are required.

SadaPay also offers a service called SadaBiz, which allows businesses to accept international payments at competitive foreign exchange rates. This service is particularly beneficial for businesses that have international operations or clientele.

The company takes security seriously, implementing best-in-class fraud detection systems and encrypting funds and personal data both in-flight and at-rest. SadaPay is authorized and vouched for by the State Bank of Pakistan, adding an extra layer of trust and security for its users.

In terms of revenue generation, while the company's website does not provide explicit details, it can be inferred that SadaPay likely makes money through transaction fees, foreign exchange fees, and possibly subscription fees for premium services.

Keywords: Fintech, Digital Wallet, Mastercard Debit Card, Remittances, Mobile Top-Up, Payments, SadaBiz, International Payments, Fraud Detection, State Bank of Pakistan.