TABLT

TABLT, legally known as TABLT Pharmacy, operates as an online pharmacy platform with a strategic focus on making healthcare affordable and accessible, particularly in the semi-urban and rural regions of India. The company was founded in Kolkata in 2018 by Anish Agarwal, Anant Jain, and Vivek Goenka. The founders, friends from the Institute of Engineering and Management (IEM), combined their skills to launch the venture; Anant Jain brought his experience as a high-tech web developer, while Anish Agarwal was a recognized networker.

The company's business model centers on an e-commerce platform and a network of franchise-run relationship centers. This hybrid approach allows customers to order medicines, over-the-counter (OTC) products, and a wide array of healthcare items conveniently. Its product catalog includes personal care items, family healthcare, fitness supplements, medical devices, and baby care products from well-known brands. Revenue is generated from the sale of these products through its online app and physical franchise locations. The company distinguished itself with a cost-effective distribution system, ensuring delivery within 24-48 hours to urban, semi-urban, and rural areas across West Bengal, Bihar, Jharkhand, and Odisha. To better serve its target demographic, the TABLT application is available in vernacular languages such as Hindi, Bengali, and Oriya, in addition to English.

Since its inception, TABLT has achieved significant milestones, including raising a total of $8.28 million over six funding rounds. A notable pre-Series A round in March 2022 raised $1.5 million from investors like JITO Angel Network and LetsVenture. By April 2024, the company had served over 200,000 consumers through nearly 300 franchise locations. In a strategic move to broaden its reach, TABLT was acquired by Zeno Health in April 2024. This acquisition unified TABLT's operations under the Zeno Health brand, combining its distribution capabilities in Eastern India with Zeno Health's omnichannel platform to democratize healthcare access in rural and semi-urban areas.

Keywords: online pharmacy, medicine delivery, healthcare products, e-pharmacy India, rural healthcare, semi-urban market, franchisee network, Anish Agarwal, Anant Jain, Zeno Health, prescription drugs, over-the-counter medicine, health-tech, pharmaceutical delivery, last-mile delivery, digital health India, Kolkata startup, affordable healthcare, medical supplies online, healthcare accessibility