SaaSquatch

Founded in 2013 by Will Fraser and Logan Volkers, SaaSquatch operates as a specialized marketing automation platform focused on powering referral, loyalty, and rewards programs. The company originated on the west coast of Canada, a detail that influenced its branding, including the use of a Sasquatch mascot to resonate with its target market of software-as-a-service (SaaS) applications. A significant milestone in the company's history was its acquisition by the U.S.-based partnership management platform, impact.com, on September 12, 2023. This acquisition included SaaSquatch's technology, team, and customers, integrating it into impact.com's broader suite of partnership management tools. Following the acquisition, Fraser and Volkers joined impact.com as general manager and deputy general manager, respectively.

SaaSquatch provides a platform for businesses to create, manage, and track customer loyalty, referral, and rewards programs. It enables companies to incentivize a wide range of customer behaviors, from completing a form and online engagement to making a purchase. The platform is designed to help businesses acquire new customers, increase customer lifetime value, and build loyal communities by turning existing customers into brand advocates. Its clients range from larger organizations to small and medium-sized businesses in sectors like SaaS, FinTech, e-commerce, and telecom, with notable customers including Western Union, RingCentral, and Jobber. The business operates on a subscription-based pricing model.

The SaaSquatch platform is a tool for marketers to target customers throughout their entire lifecycle. It offers customizable, automated programs that can be embedded into a client's mobile or web app, post-purchase pages, or dedicated website pages. Key features include a visual editor for creating campaigns without development knowledge, multi-program and multi-campaign functionality, user segmentation, and automated reward management. The platform provides flexibility with tiered and purchase-based rewards, a library of reward options, and support for multiple languages and currencies. Security and compliance are addressed through SOC 2, GDPR, and EU Privacy Commission standards. For developers, SaaSquatch offers a collection of APIs and WebHooks for building custom integrations and extensible reward structures. The system also includes automated fraud detection to ensure the integrity of its campaigns.

Keywords: referral marketing, loyalty programs, rewards management, customer advocacy, partnership management, SaaS marketing, customer retention, growth automation, affiliate marketing, customer lifecycle marketing, brand advocacy, incentive marketing, impact.com, Will Fraser, Logan Volkers, customer engagement platform, B2B marketing, user rewards, automated marketing, channel sales