Ryft

Ryft is a unified payment platform tailored for marketplaces and B2B platforms. The company processes payments and automatically diverts funds to merchants and sub-merchants, minus any commissions, by the next working day. This service is designed to be a cost-effective alternative to solutions like Stripe Connect, offering lower fees and quicker payout times. Ryft is fully compliant with PSD2 regulations, which are European standards for secure electronic payments. The platform originated from the founders' experience with getbutlr.com, a mobile ordering marketplace app for pubs and bars, where they identified a market gap due to high fees and slow payouts from existing solutions. Ryft's business model involves charging a commission on transactions processed through its platform. The company serves a variety of clients, primarily those operating in the marketplace and B2B sectors, and aims to capture market share by alleviating administrative burdens related to payment compliance. Ryft has been recognized by Worldpay as a Payfac (Payment Facilitator), allowing it to offer competitive rates and set its own risk levels, thus opening opportunities in emerging sectors.

Keywords: unified payment platform, marketplaces, B2B platforms, fast payouts, low fees, PSD2 compliant, Payfac, transaction processing, financial compliance, emerging sectors.