RXC
Retail media platform for curated live commerce.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor investor | €0.0 | round | |
* | KRW20.0b | Seed | |
| Total Funding | 000k | ||
RXC is a South Korean startup that operates PRIZM, a retail media platform focused on curated shopping experiences through live commerce and content marketing. Founded in April 2021 by Yoo Han-ik, the former CEO of TMON Inc., RXC aims to provide a unique shopping environment where brand stories and values are central. Yoo's background includes being a founding member of e-commerce platform TMON in 2012, where he was instrumental in launching the pioneering livestream commerce channel, TVON, and boosting the company's fresh produce delivery service.
The company secured a significant seed round of approximately 20 billion won ($17.5 million) in July 2021, even before its official launch, a testament to the founder's reputation and the strength of the founding team. This team includes industry veterans like Ha Ji-su, former Chief Product Officer of the beauty platform StyleShare, and developers from leading IT firms such as Kakao Corp. and Naver Corp. Investors in the seed round included prominent names like Amorepacific Corp., Maeil Dairies Co., F&F Co., LB Investment, and Mirae Asset Venture Investment.
RXC's core service, PRIZM, functions as a curated shopping app that uses live broadcasting and short-form videos to market products. It offers mobile showrooms and interactive features like live auctions and raffles designed to increase customer engagement and sales. The business model targets both individual and corporate online retailers, providing a direct-to-consumer (D2C) platform for brands and influencers. The platform aims to be an alternative to traditional e-commerce by helping users understand the essence of products and brands before purchasing. In addition to consumer goods, RXC is expanding into promoting premium experiences like hotel and travel packages and media events such as the Golden Disc Awards, positioning itself as a global retail media platform.
Keywords: retail media, live commerce, content marketing, e-commerce platform, curated shopping, social commerce, direct-to-consumer, D2C, mobile shopping, brand storytelling, video commerce, online retail, Korean startup, Yoo Han-ik, PRIZM app, interactive shopping, live auctions, mobile showrooms, influencer marketing, digital media