Rushmix

Rushmix operates as a video creation services platform, catering primarily to business-to-business (B2B) clients seeking to enhance their digital communication. Founded in 2016 in Lyon, France, by childhood friends Martin Bothier, Clément Bouteille, and Thomas Gallice, the company was born from their shared passion for imaging and technology. Initially, the business model targeted individual consumers, transforming their travel photos and videos into edited films, akin to a digital photo album. This early phase generated a high volume of data, which prompted the development of proprietary technology, including artificial intelligence elements, to streamline the workflow for their human video editors by sorting and correcting images.

Observing a growing demand from corporate clients, Rushmix pivoted its strategy to focus exclusively on the B2B market in 2019. The company's service offerings are twofold: it produces video montages from client-provided raw footage or arranges for a professional cameraman from its network to capture new content. The business model relies on combining its proprietary pre-editing technology with the creative skills of professional editors to deliver high-quality, cost-effective videos with a quick turnaround, typically within five business days. This approach allows them to produce a variety of video content, such as corporate presentations, interviews, and testimonials, optimized for different social media formats. The company serves a range of public and private sector clients, including notable names like Point.P and Bricomarché.

Financially, Rushmix has secured a total of $1.52 million in funding through several rounds, including equity crowdfunding and seed funding from investors like BJ Invest, Bpifrance, and PAIP Investissements. Despite its growth, the company faced financial difficulties, leading to it being placed in receivership in May 2023. Subsequently, in July 2023, Rushmix was acquired by Ooshot, a Paris-based production and creative group. This acquisition integrated Rushmix as an operating subsidiary, with its technological and commercial expertise intended to bolster Ooshot's video production capabilities, particularly in employee-generated and brand-generated content.

Keywords: video editing service, corporate video production, B2B video marketing, video content creation, digital communication, professional video editing, video montage, cameraman services, marketing tech, multimedia and design software, Ooshot, Martin Bothier, Clément Bouteille, Thomas Gallice, Lyon tech, video production platform, social media video, client testimonials video, corporate storytelling, employee-generated content