RUNWITHIT Synthetics

RUNWITHIT Synthetics (RWI), founded in 2014 by CEO Myrna Bittner and CTO Dean Bittner, operates as a specialized artificial intelligence and data modeling firm. The Edmonton-based company, a women-led and certified Indigenous business, has developed a proprietary Synthetic Modelling Platform that creates hyper-realistic, digital twin environments of complex systems like cities, infrastructure, and economies. This technology enables clients to simulate and visualize the outcomes of various scenarios—such as policy changes, new technology adoption, or disaster response—before implementation in the real world, thereby de-risking strategic decisions.

The founders bring extensive and complementary experience to the venture. Myrna Bittner, a serial entrepreneur since 1992, has a background in developing commercial software for clients like NASA and in 3D neural net visualization research. Dean Bittner is described as an early web pioneer with deep experience across AI, visualization, and enterprise-scale systems. His Indigenous heritage, as a sixth-generation descendant of a Treaty 6 signatory, influences the company's values. The business model is centered on providing this advanced simulation service to a diverse client base that includes government, utilities, transportation, and urban planners. By creating these digital 'sandboxes,' RWI allows decision-makers to test the impact of everything from electric vehicle adoption on an energy grid to the effectiveness of emergency evacuation plans. The company has synthesized over 250 cities and 50 million 'synthetic people' to date.

RWI's platform distinguishes itself by generating its own synthetic data, which is crucial when real-world data is unavailable or when exploring novel scenarios. This approach allows for the creation of limitless, extensible models that can be continuously updated, unlike static research reports. The service provides clients, including those in Los Angeles County and Nashville, with quantified information to support investments in areas like decarbonization, resilience, and infrastructure planning. The company's work has earned numerous international accolades, including a United Nations Global Call Award for Decarbonization and Taiwan's Gold Medal Mobility Award. Following a $3.5 million investment from Raven Indigenous Capital Partners, RWI is focused on expanding its product offerings to be more accessible to non-technical experts and growing its geographical footprint.

Keywords: synthetic data, digital twin, AI simulation, urban planning technology, decision intelligence, infrastructure modeling, climate resilience, energy transition, disaster response modeling, smart city simulation, policy impact analysis, Myrna Bittner, Dean Bittner, scenario analysis, risk management, generative AI, mobility solutions, decarbonization strategies, synthetic populations, predictive analytics, geospatial visualization, complex systems modeling, certified aboriginal business