Sport Heroes

United Heroes, formerly known as Sport Heroes, operates as a key player in the European HR Tech market, specializing in corporate well-being and employee engagement. Founded in May 2014 by Boris Pourreau and Jean-Charles Touzalin, the company provides a digital platform designed to foster a sense of community and improve the physical and mental health of employees.

The founders' paths converged at a Startup Weekend in Paris in June 2013. Boris Pourreau, with a background in business, strategy, and marketing from KEDGE Business School and experience as a strategy consultant, brought the initial idea. Jean-Charles Touzalin, a development engineer from ENAC with a passion for computing, provided the technical expertise to bring the vision to life. The company, which officially became United Heroes in 2025, has since expanded to employ over 70 people in Paris and Madrid.

The firm's business model is centered on a B2B subscription service. It partners with companies of all sizes, from startups to large enterprises like LVMH, Orange, and Toyota, to deploy its wellness application. The platform is a turnkey solution, offering customizable programs that align with a client's HR, communication, and Corporate Social Responsibility (CSR) strategies. Revenue is generated by providing these tailored corporate wellness programs. The platform aims to be inclusive, allowing employees to participate regardless of their geographical location or fitness level.

The United Heroes application allows users to track over 60 different physical and wellness activities, such as running, yoga, and walking, by syncing with most fitness trackers on the market or through manual entry. Through gamification, employees earn points for their activities, participate in individual and team challenges, and can see their progress on leaderboards. This system is designed to drive long-term engagement and team cohesion. The platform also serves as a tool for corporate communication and facilitates fundraising for charitable causes, having raised over €5 million for various charities.

Keywords: employee engagement, corporate wellness, HR Tech, employee well-being, team cohesion, corporate social responsibility, gamification, digital health platform, SaaS, B2B, employee benefits, workplace culture, fitness challenges, mental health, employee retention, preventive health, company culture, CSR strategy, virtual team building, activity tracking