Runa

Runa functions as a digital value infrastructure, enabling businesses to send and individuals to receive payments globally and instantly. The platform is designed to handle various forms of digital assets, including gift cards, NFTs, and crypto, facilitating B2C payouts and C2B payments. The company’s goal is to make digital value as fluid and universally acceptable as cash. Runa partners with a diverse range of over 1,500 businesses, such as HR platforms, loyalty programs, marketing systems, and disbursement providers. The business model complements traditional banking and credit card networks, aiming to create a comprehensive payments infrastructure for rapid, large-scale value transfer.

The company was founded by Aron Alexander, who serves as the CEO. His interest in the fundamentals of commerce began while working in his family's retail and grocery stores. The company evolved from focusing on the closed-loop system of gift card processing to a broader payment rail for all forms of digital value, relaunching as Runa in March 2023. This evolution was based on the realization that the model for gift cards could be replicated for other digital assets to be used for payments. By simplifying the use of digital value, Runa aims to increase its circulation, allowing businesses to generate more revenue while providing consumers with flexible payout options.

Keywords: digital value infrastructure, B2C payouts, C2B payments, global payments, digital assets, gift cards, crypto payments, payment rails, loyalty platforms, disbursement providers, financial technology, cross-border payments, instant payments, payment processing, Aron Alexander, digital currency, payout solutions, rewards programs, incentive payments, e-commerce payments