RUN TO WEAR
An online platform where people can buy clothes without paying money by uploading on website the garments they don't use.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor | €0.0 | round | |
$160k | Grant | ||
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 40 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
Related Content
RUN TO WEAR, founded in 2021 by Claudia Ojeda, initially emerged as a platform for swapping second-hand clothing. The idea originated from Ojeda's final master's thesis, which focused on luxury bags and accessories. Observing market shifts and the rise of second-hand platforms during the pandemic, she adapted the concept for the Spanish market to include all types of garments, particularly fast fashion. Ojeda's background includes a degree in Law and Business from ICADE and a Master's in Fashion and Luxury Goods Management in Milan.
The company's initial business model centered on a B2C approach, allowing users to exchange clothes they no longer wear for 'Tokens', the platform's currency. These Tokens are assigned based on the garment's brand, condition, and category, enabling users to acquire other items of equivalent value. This system targeted both sustainability-conscious consumers and younger shoppers looking to refresh their wardrobes frequently. The company's revenue stream was based on commission.
Pivoting from its original concept, RUN TO WEAR now focuses on providing digital solutions for the textile industry. The firm assists fashion companies in complying with new European regulations by creating Digital Product Passports. These passports offer a unique digital identity for each garment, providing information on its lifecycle and facilitating services like resale, repair, or recycling. In 2023, the company joined the European consortium Cirpass to help define the standards for these digital passports. While continuing to serve SMEs, RUN TO WEAR also offers consultancy services to international corporations on upcoming industry regulations. The company planned to raise capital through two funding rounds to expand its platform and partner with more brands.
Keywords: circular economy, fashion technology, sustainable fashion, Digital Product Passports, textile industry, clothing exchange, second-hand market, B2B services, regulatory compliance, fashion sustainability, apparel lifecycle management, token-based economy, retail tech, circularity services, supply chain traceability