Rumpl

Rumpl operates in the outdoor and lifestyle consumer goods market, specializing in high-performance blankets and technical gear. The company was founded by Wylie Robinson and Nick Polinko after a personal experience left them stranded in a vehicle in sub-zero temperatures. Huddled in their sleeping bags for warmth, they identified a market opportunity to create a more versatile, everyday blanket using the technical materials found in premium outdoor gear. This led to the creation of The Original Puffy Blanket.

The company's journey began with a successful Kickstarter campaign in 2014, which significantly surpassed its initial fundraising goal, validating the market demand for their product. This early success allowed Rumpl to transition from a prototype idea into a full-fledged business, capturing the attention of the outdoor retail industry. Wylie Robinson, with a background in environmental design, architecture, and experience at a design agency, applied his creative and design principles to the venture. The business model is primarily direct-to-consumer through its e-commerce platform, supplemented by strategic wholesale partnerships with premium retailers like REI and Huckberry.

Rumpl's core product is the Original Puffy Blanket, engineered to be durable, packable, and warm. These blankets are made from 100% post-consumer recycled materials, including the ripstop polyester shell and synthetic insulation. Key features include a Durable Water Repellent (DWR) finish for water and stain resistance, corner loops for staking it down, and a unique "Cape Clip" that allows the blanket to be worn hands-free. The product line has expanded to include a variety of blankets for different uses, towels, pillows, and ground mats. A significant part of the brand's appeal is its use of vibrant colors and artist collaborations, turning the blankets into a canvas for creative expression. As a certified B Corporation and Climate Neutral company, Rumpl donates 1% of its sales to environmental causes and offsets its entire carbon footprint annually, which resonates with its target market of outdoor enthusiasts and environmentally conscious consumers. Keywords: performance blankets, outdoor gear, technical apparel, direct-to-consumer, consumer goods, e-commerce, B Corporation, sustainable products, recycled materials, outdoor lifestyle, Wylie Robinson, Nick Polinko, puffy blanket, weather-resistant, packable gear, artist collaborations, retail partnerships, camping accessories, travel gear, adventure equipment