
Rumble
Empowers consumer-facing enterprises to personalize every user experience by transforming insights into action with the click of a button.
Date | Investors | Amount | Round |
---|---|---|---|
- | investor | €0.0 | round |
N/A | Early VC | ||
Total Funding | 000k |
USD | 2019 | 2020 | 2021 | 2022 |
---|---|---|---|---|
Revenues | 0000 | 0000 | 0000 | 0000 |
% growth | - | - | - | (72 %) |
EBITDA | 0000 | 0000 | 0000 | 0000 |
Profit | 0000 | 0000 | 0000 | 0000 |
EV | 0000 | 0000 | 0000 | 0000 |
EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Rumble is an online video platform, web hosting, and cloud services business founded in October 2013 by technology entrepreneur Chris Pavlovski. Pavlovski, a three-time entrepreneur with a background in digital media and online video technology, created Rumble as an alternative to YouTube, aiming to provide a platform for independent vloggers and smaller content creators who he felt were being overlooked by Google's prioritization of major influencers.
The company's business model centers on monetizing user-generated content primarily through advertising and content licensing. Creators can upload videos and choose from various licensing options, which allow Rumble to distribute the content to partners like Yahoo! and Microsoft News. The revenue generated from these partnerships and from advertisements displayed on the platform is then shared with the content creators. Rumble also offers subscription-based services through its acquisition of Locals, a platform where creators can offer exclusive content to paying subscribers. Further diversification includes Rumble Cloud services, an Infrastructure as a Service (IaaS) offering for enterprise clients, and the Rumble Advertising Center (RAC), its own ad marketplace.
Initially experiencing limited popularity, Rumble saw a significant influx of users and content creators starting in 2020. This growth was largely attributed to prominent conservative figures moving to the platform, citing concerns over censorship on other major social media sites. This shift has made the platform particularly popular among American conservative and right-wing audiences. Key milestones include receiving venture capital investment from figures like Peter Thiel in May 2021, acquiring the creator platform Locals in October 2021, and becoming a publicly traded company on the NASDAQ under the ticker RUM in September 2022 through a SPAC merger. The company has also secured exclusive streaming rights for major events, such as Republican presidential primary debates.
Keywords: video hosting, content monetization, Chris Pavlovski, free speech platform, YouTube alternative, Rumble Cloud, Locals, online video platform, creator economy, digital media, content licensing, ad revenue sharing, Rumble Ads, publicly traded, NASDAQ RUM, conservative media, alt-tech, video distribution, web hosting, IaaS