Ruedata

Ruedata offers a data-driven solution for managing tires for transportation fleets, aiming to optimize costs and enhance safety. The company was founded in Colombia in 2017 by Sebastian Baquero (CEO) and Jorge Quinche Serrano (COO) and formally established on November 17, 2017. The founders' journey began after they met during a student exchange program in China and subsequently started a business importing tires. This firsthand experience in the tire industry provided them with deep insights into the operational challenges and costs associated with tire management for fleets, which directly led to the creation of Ruedata in 2018.

The company operates on a Software as a Service (SaaS) model, providing a platform that utilizes artificial intelligence, data analytics, and machine learning to help fleet managers reduce expenses and their carbon footprint. Ruedata's platform centralizes tire data, analyzing variables such as vehicle type, cargo weight, routes, and weather conditions to deliver customized maintenance recommendations. This approach allows clients to reduce tire-related costs by up to 30% and decrease on-road blowouts by as much as 79%. The business generates revenue through three main streams: a SaaS subscription model, which accounts for 75% of revenue, maintenance services, and a tire marketplace that connects fleet managers with repair shops.

Ruedata serves large transportation fleets, including trucks and buses, with major clients such as divisions of Pepsi, Coca-Cola, JBS, Heineken, Cemex, DHL, and Bimbo. The service helps fleet managers, maintenance teams, and procurement departments make informed decisions by offering predictive maintenance schedules, automated alerts for rotations and potential mechanical failures, and real-time monitoring. Operating primarily in Latin America, with 80% of its revenue from Mexico and Brazil, Ruedata has also established a U.S. headquarters in Chattanooga, Tennessee, to expand its presence in North America. The company has successfully raised $2 million in seed funding to support its growth and platform development.

Keywords: fleet management, tire management, data analytics, SaaS, logistics technology, predictive maintenance, vehicle fleets, cost reduction, road safety, carbon footprint reduction, transportation industry, supply chain optimization, AI in automotive, vehicle maintenance, Latin America tech, freight logistics, commercial vehicles, tire wear analysis, asset tracking, sustainable mobility