Rubik

Rubik operates as a data-driven marketplace tailored for the single-family rental (SFR) investment sector. The company was founded in September 2017 by three Colby College friends: Amar Sehic (CEO & CTO), Krenar Roka, and Tommaso Montagni. The trio, who are first-generation immigrants, had prior entrepreneurial experience, having launched a campus delivery service and a modular home concept during their college years. This background, coupled with their work building market analysis tools for investment funds, exposed them to the significant demand and transactional inefficiencies within the institutional SFR market, leading to Rubik's creation.

The firm's primary clients are institutional investors such as REITs, hedge funds, and family offices looking to acquire and scale portfolios of single-family homes. Rubik addresses a key market problem: the fragmented and often opaque process of sourcing investment properties, which traditionally relies on local brokers and wholesalers. The business model centers on its technology platform, which utilizes data science and machine learning to identify and analyze off-market properties that fit specific investor criteria. These proprietary investment opportunities are then presented on the Rubik marketplace. The company facilitates a digitized acquisition process, allowing investors to purchase assets with greater data transparency and efficiency. While initially monetizing through referral fees from real estate agents, the model has evolved to serve large-scale investors directly. Since its 2021 marketplace launch, the company has facilitated transactions worth over $100 million.

A significant development in the company's history occurred in January 2025, when it was acquired by Doorvest, a full-service real estate investing platform. This acquisition aims to integrate Rubik's institutional-grade acquisition capabilities, particularly its data-driven sourcing of off-market deals, into Doorvest's platform, thereby expanding its offerings to individual investors and increasing its acquisition volume.

Keywords: real estate investment, single-family rentals, proptech, institutional investors, data science, machine learning, real estate marketplace, off-market properties, property acquisition, REITs, hedge funds, real estate analytics, SFR portfolios, investment homes, real estate technology, deal sourcing, property data, fintech, residential property investment, portfolio scaling