RSTLSS

RSTLSS is a metaverse fashion platform founded in 2021 by Charli Cohen and Ben Thompson, positioning itself at the intersection of fashion, gaming, and Web3. The company provides a suite of tools that enables brands, influencers, and artists to design, create, and monetize digital wearables across multiple virtual environments. The business model centers on empowering creators to customize 3D assets with their own artwork, mint these as NFTs, and earn royalties from sales on various marketplaces. The platform is built to be interoperable, with assets designed for compatibility with VRM-supported games and environments, leveraging the Base blockchain for low-cost minting.

Founder and CEO Charli Cohen has a deep history in the fashion industry, having launched her first brand at 15 and later founding her eponymous technical fashion label. Her experience includes creating both physical and digital fashion, with notable collaborations for franchises like Pokémon, Assassin's Creed, and Diablo IV. This background in merging high-tech streetwear with digital experiences directly informs the RSTLSS vision of allowing users to express a fluid and consistent identity across both physical and virtual worlds. The company's platform provides rigged 3D assets and a creator-friendly marketplace, simplifying the process for intellectual property holders to enter the metaverse.

In March 2022, RSTLSS secured $3.5 million in a seed funding round led by BITKRAFT Ventures. The round also attracted investment from firms such as Rogue VC, Red DAO, and The Venture Reality Fund, alongside angel investors including Paris Hilton and Twitch co-founder Kevin Lin. The company has established strategic partnerships to enhance its offerings, including a collaboration with Causality to connect physical fashion items with digital utility through NFC technology, a project that debuted with the RSTLSS x Diablo IV fashion line. RSTLSS continues to expand its platform with plans for new game integrations and more advanced creator tools.

Keywords: digital fashion, metaverse wearables, NFT marketplace, Web3 fashion, creator economy, phygital, Charli Cohen, virtual identity, game-ready assets, interoperable NFTs, digital collectibles, blockchain fashion, licensed IP, avatar customization, 3D assets, wearable technology, NFT royalties, user-generated content, metaverse commerce, virtual goods, digital art monetization, cross-platform wearables, Diablo IV collaboration