Rrrevolve

Rrrevolve AG operates as a Swiss omnichannel retailer specializing in sustainable and ethically produced goods, with a primary focus on fashion. Founded in 2010 by Sebastian Lanz, the company began as a one-person online shop for eco-friendly gadgets and tools. Lanz, previously a marketing manager for a luxury watch brand, was inspired to create a business with a positive social and ecological impact after a trip to India. The company's name itself is derived from the three maxims of sustainability: reduce, reuse, and recycle.

The business has expanded its physical footprint significantly since its inception. After three years as a purely online platform, Rrrevolve opened its first pop-up store in Zurich in 2013, which transitioned into a permanent Eco Concept Store in 2014. This was followed by the opening of a dedicated Fair Fashion store in 2016. Growth continued with the acquisition of Nordring Fair Fashion in Bern in early 2021 and the launch of its largest flagship store to date in Zurich the same year. The company operates through its online shop, rrrevolve.ch, and multiple physical stores in Zurich and Bern.

Rrrevolve's business model is centered on the curation and sale of products that meet high standards for fair labor and environmental responsibility. The product range includes clothing, shoes, accessories, home textiles, and gifts from a variety of sustainable brands such as Veja, Patagonia, and Armedangels. Revenue is generated through direct sales from its e-commerce platform and brick-and-mortar stores. The company serves a diverse customer base, from students to families, who are looking to make more conscious consumption choices. A key aspect of their service includes educating customers on the origin and production of the items they sell. Recently, Rrrevolve has announced intentions to vertically integrate by starting its own clothing production, focusing on upcycling surplus materials to create new garments, further cementing its commitment to a circular economy.

Keywords: sustainable retail, fair fashion, ethical commerce, eco-friendly products, Swiss retail, omnichannel, circular economy, sustainable lifestyle, conscious consumption, ethical fashion, Veja, Patagonia, Armedangels, Zurich, Bern, eco design, sustainable accessories, upcycled clothing, social enterprise, responsible manufacturing, sustainable home goods