Rough Diamonds

Tero Labs operates at the intersection of sports, media, and Web3, developing proprietary intellectual properties. The company, headquartered in Rio de Janeiro, Brazil, was founded in 2015 and initially developed a sports recruiting platform to connect soccer athletes with opportunities at clubs and educational institutions. The firm has since pivoted to focus on blockchain-enabled models.

A key project from Tero Labs is "Rough Diamonds," which focuses on identifying and promoting promising young Brazilian soccer talent to a global audience. This initiative was launched as a Web3 project combining non-fungible tokens (NFTs), art, and real-life experiences. One of the founders of the project, Rafael Dante, led the creative direction, including artwork and communications. The business model for "Rough Diamonds" involves creating and selling NFTs representing these up-and-coming players. The first collection featured 1,111 NFTs for eleven scouted players who are projected to be contenders for the 2030 Brazilian National Team. These digital assets are more than just collectibles; they offer holders exclusive access to the athletes' journeys. By owning a player's NFT, collectors can gain utility tokens that can be exchanged for experiences with the players, memorabilia, and other exclusive benefits through a platform called the Tero Store. This model aims to create a direct connection and a deeper relationship between fans and the future stars of football. Tero Labs collaborated with Crypto.com NFT for the launch, which included an exclusive digital jersey NFT collection to grant early access to the main player NFT sales.

Keywords: Rough Diamonds, Tero Labs, sports NFTs, soccer collectibles, blockchain sports, Web3, digital collectibles, fan engagement, athlete NFTs, Brazilian soccer, NFT marketplace, sports memorabilia, Rafael Dante, Bruno Pessoa, player tokens