Rosy Wellness

Rosy Wellness operates as a women's health technology company, offering a platform designed to connect women with research-backed solutions for sexual health concerns and a widening array of other health issues. The company was founded in 2018 by Dr. Lyndsey Harper, a board-certified Ob/Gyn. Dr. Harper's journey to creating Rosy stemmed from her experience as a practicing physician, where she recognized a significant lack of resources for the 43% of women who experience sexual health problems. This firsthand observation of the gap between patient needs and available care prompted her to launch the Rosy app in 2019, with the mission of providing women with education and tools to address these issues.

The business operates on a freemium model, providing a subscription-based wellness application. The app is free to download, with tiered membership options (Silver, Gold, and Platinum) that unlock progressively more content and features. Revenue is generated through these subscriptions, which grant access to personalized wellness plans, coaching, and a library of content. Rosy targets women of all ages, from 17 to 91, addressing concerns ranging from low libido and menopause to PCOS, migraines, and endometriosis. The platform has also expanded into B2B partnerships and collaborates with healthcare providers, with over 11% of Ob/Gyns in the U.S. reportedly recommending the app to their patients.

Developed by doctors and psychologists, the Rosy platform provides a holistic approach to women's wellness. Key features include a wellness quiz for personalized content recommendations, short educational videos from healthcare professionals called 'Quickies,' and tailored wellness plans based on cognitive behavioral therapy principles. The app also offers a secure and anonymous community with expert coaching sessions and group forums. A distinctive feature is its library of over 150 pieces of female-focused audio and written erotica, which is scientifically reported to enhance sexual wellness. The platform has garnered significant traction, with over 270,000 downloads, and has been recognized with awards such as a Webby Award for Best Aesthetic Design.

Keywords: femtech, women's health, sexual wellness, digital health, menopause, libido, PCOS, endometriosis, health coaching, Ob/Gyn founded, wellness app, personalized health, telehealth, mental health, cognitive behavioral therapy, health education, B2B healthcare, subscription model, venture capital, health technology