Ross & Snow

Ross & Snow is a direct-to-consumer footwear brand that merges Italian luxury craftsmanship with practical, all-weather functionality. The company was founded in 2017 by the husband-and-wife team Fred and Meghan Mossler, along with fellow Zappos alumnus Steve Hill. The founders identified a gap in the luxury market for high-quality, stylish footwear that could complement premium outerwear brands like Moncler and Canada Goose.

The Mosslers bring a wealth of experience from the footwear industry, with both having held senior roles at Zappos; Fred as a high-ranking executive and one of the original team members who joined in 1999, and Meghan as a senior women's buyer. This extensive background provided them with deep industry knowledge and access to some of Italy's most exclusive tanneries and family-owned factories, particularly around the Florence area. The brand's name itself is a nod to two breeds of Canadian geese, reflecting its focus on cold-weather luxury.

Operating out of Las Vegas, the business primarily sells its products online through its own website and established retailers like Zappos and Nordstrom. The business model centers on offering "functional luxury," providing consumers with handcrafted, mountain-inspired boots and shoes made from premium materials like ethically-sourced shearling and Italian calfskin leathers. Many designs incorporate performance technology, such as Vibram Arctic Grip soles for traction and proprietary SuPreen weatherproofing treatments. Certain boot models are fully waterproof through a seam-sealing process, while others are constructed using Goodyear storm welts for natural water resistance. The products are bench-made by artisans, a labor-intensive process that marries traditional craftsmanship with modern utility. Every style is personally tested by the founders to ensure it meets their quality and performance standards.

Keywords: luxury footwear, Italian craftsmanship, waterproof boots, shearling-lined boots, direct-to-consumer, weather-proof shoes, Zappos alumni, Fred Mossler, Meghan Mossler, handcrafted footwear, premium leather goods, online shoe retailer, functional luxury, mountain-inspired boots, Italian-made, Las Vegas startup