Rootopia

Rootopia operates as an online investment and tutoring platform in Vietnam, connecting students with tutors and investors. The company was founded in 2021 by Tran Phuong Thuy and Nguyen Manh Huy. The platform aims to address the financial barriers to quality education by allowing individuals to invest in a student's education in exchange for a share of their future income.

The business functions within the education technology (EdTech) market, specifically targeting K-12 students who require supplementary learning. Rootopia's model involves a three-sided marketplace: students seeking academic support, qualified tutors providing instruction, and investors who fund the students' learning expenses. Revenue is generated through commissions on the tutoring fees. For investors, the model provides a potential financial return through income-sharing agreements with the students they support.

The service offers one-on-one online tutoring sessions with a pool of vetted university students and teachers. The platform provides a personalized learning path for each student based on their individual needs and academic level. A key feature is the ability for parents to monitor their child's progress through session recordings and detailed feedback from tutors. This structure provides an alternative financing mechanism for education, enabling students from various economic backgrounds to access personalized tutoring.

Keywords: EdTech, peer-to-peer tutoring, education financing, income sharing agreements, K-12 education, online learning, personalized learning, academic support, investment platform, Vietnamese market