RooSense

RooSense

Sweatid makes fabric sensors that measure the sodium concentration of a person's sweat in real-time.

HQ location
Akron, United States
Launch date
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€0.0

round
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$260k

Grant
Total Funding000k
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RooSense LLC is a consumer diagnostic company operating at the intersection of materials science and wearable technology. The firm was established in 2017 as a spin-out from the University of Akron, founded by Chelsea Monty-Bromer. The company's name is a nod to the university's mascot, the kangaroo, reflecting its research-based origins.

RooSense is focused on mitigating the risks of dehydration and electrolyte imbalance for athletes and professionals in physically demanding environments. The core of its business is SweatID, a proprietary fabric-based sensor technology designed to analyze an individual's sweat in real-time. This technology specifically measures the sodium ion concentration, a key indicator of hydration status. The sensor is a disposable, nonwoven fabric that can be seamlessly integrated into various forms of apparel, including compression sleeves, t-shirts, and headbands, collecting data without impeding the user's movement.

The business model centers on selling this sensor-integrated apparel. Data from the sensor is transmitted via Bluetooth to a companion mobile application on a smartphone or smartwatch. The application interprets the data to provide personalized, actionable recommendations on what, when, and how much to drink, moving beyond generic hydration strategies. This addresses a critical problem for endurance athletes, where improper hydration can lead to a significant decline in performance and severe health issues. By offering precise, on-the-go hydration information, RooSense aims to help users optimize performance and prevent injuries. The company has garnered recognition, including a Small Business Innovation grant from the National Science Foundation and being named a finalist for the Most Promising Startup in the GCP Best of Tech Awards.

Keywords: sweat sensor, hydration monitoring, wearable technology, sports technology, real-time electrolyte analysis, personalized hydration, athletic performance, dehydration prevention, smart fabric, consumer diagnostics, sodium ion sensor, sports science, University of Akron spin-out, Chelsea Monty-Bromer, SweatID, performance optimization, endurance sports, wearable sensor, smart apparel, health tech

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