Rolls-Royce Motor Cars
Has created instantly recognisable motor cars that have made the marque an enduring icon all over the world.
A British luxury automobile manufacturer, a wholly-owned subsidiary of the BMW Group, that designs, manufactures, and distributes luxury vehicles and parts across the globe.
The company operates in the ultra-luxury automotive market, catering to a clientele of high-net-worth individuals. Its business model revolves around the production of highly personalized and handcrafted motor cars, with a focus on bespoke customization to meet the specific demands of each customer. The primary revenue stream is the sale of these vehicles through a global network of dealerships.
In addition to car sales, the company offers an "Enhanced Ownership Programme" that provides after-sales services, including maintenance and support, ensuring a continuous relationship with its customers and an additional source of income. This program emphasizes a high level of customer service and support, in line with the brand's luxury positioning.
Keywords: luxury automobiles, bespoke, craftsmanship, high-net-worth, automotive, manufacturing, personalization, dealership network, after-sales service, customization
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Investments by Rolls-Royce Motor Cars
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