Rollingstone

Rolling Stone, an emblematic name in music and cultural journalism, was established in 1967 in San Francisco by Jann Wenner and music critic Ralph J. Gleason. Wenner, a Berkeley dropout active in the Free Speech Movement, envisioned a publication that would treat rock and roll with journalistic seriousness. He launched the magazine with $7,500 in borrowed funds, releasing the first issue on November 9, 1967, which featured John Lennon on the cover and was sold for 25 cents.

The brand extended its global reach with the launch of Rolling Stone Brasil in October 2006. The licensed Brazilian edition was initially published by editora Spring. For 12 years, it operated as a monthly print magazine, releasing 144 issues and establishing itself as a significant voice in Brazilian culture. In May 2018, the publication shifted its strategy, ceasing the regular monthly print edition to focus primarily on its digital platform, while still releasing occasional special print editions. This digital-first approach proved successful, with the platform attracting nearly 67 million page views in 2019. The business model centers on generating revenue through digital content, which includes daily interviews, analyses, and reviews, catering to a large online audience interested in music and popular culture.

Rolling Stone Brasil provides in-depth content spanning music, cinema, and politics. It maintains the parent publication's tradition of offering detailed interviews, critical reviews, and special features. The platform is known for its curated lists, such as the "100 greatest Brazilian music records," which was compiled based on votes from 60 Brazilian music experts, demonstrating its role as a cultural authority in the region. Now owned by Penske Media Corporation, the global Rolling Stone brand reaches over 60 million people monthly across its various platforms, including print, digital, video, and social media. Keywords: Rolling Stone Brasil, music journalism, cultural commentary, popular culture, Brazilian media, digital media, entertainment news, Jann Wenner, Ralph J. Gleason, Penske Media Corporation, Brazilian music, music reviews, political commentary, entertainment industry, celebrity interviews, digital publishing, media licensing, cultural analysis, rock and roll history, South American media