RollinGreens

RollinGreens has a rich history rooted in a family's passion for organic food, which began with a food truck in Boulder, Colorado, in 1980. In 2011, the brand was revitalized by the husband-and-wife team, Ryan and Lindsey Cunningham. Ryan, known as Chef Ko, brings culinary expertise from his training at the School of Natural Cookery and experience as a personal chef, inspired by his mother's plant-based cooking. Lindsey contributes a background in public relations and marketing. The duo initially launched their own food truck in 2015, where their millet tots became a local sensation. This overwhelming popularity prompted a strategic pivot from a mobile food service to a consumer-packaged goods company, focusing initially on frozen products.

The company gained national recognition after appearing on the Season 11 finale of ABC's "Shark Tank" in May 2020. They presented their Millet Tots and Cauliflower Wings, seeking a $500,000 investment for a 10% stake. While they secured a deal on the show with investor Robert Herjavec for 20% equity, the deal never officially closed. Despite this, the exposure from the show created a significant "Shark Tank effect," tripling the company's sales and providing a substantial platform for growth. Facing slim margins and supply chain challenges with their frozen line, RollinGreens made a significant business transition. They discontinued their frozen tots and wings to focus on a more profitable line of shelf-stable, plant-based meat alternatives. This strategic shift proved successful, with products like their plant-based ground taco "ME'EAT" performing well on platforms like QVC, where the company won "best plant-based food" in 2021.

RollinGreens now operates in the plant-based food market, creating convenient and nutritious alternatives for consumers. The business model is primarily B2C, selling products through major national retailers like Walmart, Kroger, Sprouts, and Whole Foods, as well as online channels such as Thrive Market and QVC. They also engage in B2B sales and food service. Their current product lineup includes shelf-stable items such as Plant-Based Taco Pack, Spicy Chorizo, and Plant-Powered Meal Bowls, all made from pea protein. These products are designed for quick preparation, are gluten-free, soy-free, and do not require refrigeration, which is a key differentiator in the market. The company has successfully expanded its retail footprint, aiming to be in over 5,000 stores, and continues to develop new products in the ready-to-go meal space.

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